High Point Public Library Brand Toolkit

This project was completed as a part of the requirements for my Typographics III course at UNC Greensboro. The goal of the assignment was to interpret a local company’s brand identity differently from their current identity, and to develop a brand toolkit for the company. High Point Public Library was chosen because of my distaste for the current logo they have, alongside the overall brand identity of High Point. I worked with the established visual language the city chose to use in all their public departments while trying to capture the essence of the library I frequent. Credits to my professor Rachele Riley for advising the progression of my toolkit.